Empower Fitness

Creating a Website & Brand Identity with a Regina Personal Fitness trainer
As of:
Challenge

Empower Fitness was built around strong results and a growing social following, but there was no central digital hub to convert that attention into leads.

The business relied almost entirely on Instagram and Facebook, which worked for visibility—but not for:

  • Capturing high-intent traffic
  • Communicating services clearly
  • Closing mobile users comparing trainers

Without a website, interested prospects had no structured place to learn, trust, or take action.

2.3
%

Increase in Organic Views

32M

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Services We Provided

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The Results

The changes below represent measurable business impact, not cosmetic improvements.

2.3%

Conversion Rate

87%

Mobile First Engagement

91

Mobile Speed Score
Solution
Web Design & Development

The site was designed and built from scratch in under three weeks, prioritizing speed, clarity, and mobile usability.

  • Mobile-first layout tailored for Instagram and Facebook traffic
  • Clear service structure to reduce friction for first-time visitors
  • Fast load times to support quick decision-making on mobile
  • Simple, intentional navigation to guide users toward contact

Everything was built to support how personal training clients actually browse and decide.

Search Engine Optimization

While social is the primary acquisition channel, SEO foundations were built in from day one.

  • Clean page structure to support long-term local visibility
  • Proper heading hierarchy and internal page relationships
  • Optimized performance metrics to support Core Web Vitals

Why this matters:
As social traffic grows, the site is already positioned to capture organic demand without needing a rebuild later.

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Are you interested in being the next success story?