MIB Coupons was conceived as a platform for packaging multiple local experiences—such as dining, nightlife, hospitality and wellness—into curated offers customers could discover and purchase in one place.
The project was less like a conventional brochure website and more like a small experience marketplace. The interface needed to help users browse changing packages, understand what each offer included and move toward purchase without making a multi-business bundle feel complicated.
This became an experience marketplace website case study focused on information architecture, mobile browsing, offer presentation and a content system that could support rotating packages over time.
The project provides first-hand evidence for our web design and web development capabilities, particularly where a website behaves more like a browsable digital product than a brochure.
MIB needed to sell an experience made up of several businesses rather than a single straightforward product or service.
The design challenge was therefore to make a complex offer feel simple.
The finished platform created a clearer way to package and present multi-business experiences online.
The value of the project was creating a digital product that could explain a complicated bundle in a format customers could browse quickly.
The project supports our web design and web development service work.
The interface took inspiration from familiar streaming-style browsing patterns: strong visual cards, clear categories and an emphasis on discovery.
The objective was not to imitate a streaming service visually for novelty. It was to borrow a browsing pattern users already understand and apply it to a catalogue of changing local experiences.
SEO work focused on giving the platform enough structure for different package and category themes to be discoverable without forcing every offer onto one generic page.
The search work was deliberately foundational: organize the platform well first so future package and category growth has a clean structure to build on.
Package content was structured around fast comprehension: what is included, which businesses participate, what the customer receives and why the combined offer is useful.
The content system was also designed for turnover. New packages, seasonal offers and limited-time experiences could be introduced without changing the core page architecture.
