Every plan follows the same quality standard. Higher tiers expand campaign scope, production, authority work, competitive coverage and implementation capacity.
SEO Deliverable
Starter$350 / monthCore visibility + steady improvement
Growth$700 / monthActive organic growth
Authority Pro$1,200 / monthBroader competitive growth
Campaign scope
Markets actively targeted
1
1–2
2–4
Services actively targeted
1–2
3–5
5–10+
Tracked keywords
10–20
30–60
75–150+
Competitors monitored
3
5
5–10
Pages actively optimized / month
1–2
3–5
5–8
New SEO search assets
As needed within page allowance
Up to 1 / month
Up to 2 / month
Keyword research
Core research + updates
Ongoing expansion
Ongoing + competitor gaps
Content gap analysis
Periodic
Quarterly / opportunity-led
Ongoing
Topical authority planning
1 core topic
Priority topic clusters
Multiple clusters / markets
On-page SEO & content
Existing content improvements
Core
- 1–2 worked pages / month
- Intent, metadata, headings and keyword relevance
- Missing sections / FAQs where useful
- Internal links
- Obvious trust / conversion issues
Ongoing
- Everything in Starter
- 3–5 worked pages / month
- Deeper competitor content gaps
- Sections added / restructured
- PAA and supporting queries
- Stronger topical coverage
Extensive
- Everything in Growth
- 5–8 worked pages / month
- Substantial rewrites where warranted
- Content consolidation / expansion
- Multiple search intents
- Entity/topic depth
- Cannibalization cleanup
Internal linking
Core
- Appropriate links on every worked page
- Links to/from priority pages
- Obvious orphan pages fixed
Expanded
- Everything in Starter
- Broader links from existing pages
- Service/content cluster linking
- Anchor-text review
- Supporting pages routed to targets
Architecture-Level
- Everything in Growth
- Sitewide topical architecture review
- Multiple topic/service clusters
- Cross-location/service linking
- Broader orphan discovery
- Internal authority distribution
Titles, metadata & headings
Every worked page
Every worked page
Every worked page
Search-intent alignment
Every worked page
Every worked page
Every worked page
Featured snippets / PAA
Opportunistic
Selected targeting
Active targeting
Image SEO
Worked pages
Worked pages + new assets
Broader asset library
E-E-A-T / trust signals
Priority pages
Priority + new content
Broader campaign coverage
Technical SEO
Technical SEO fixes
Core
- Indexability issues
- Incorrect canonicals
- Sitemap / robots issues
- Broken priority links
- Important redirects
- Missing / incorrect schema
- Priority Search Console errors
- Obvious mobile / technical problems
Ongoing
- Everything in Starter
- Broader crawl-error remediation
- Redirect-chain cleanup
- Wider broken-link cleanup
- Duplicate / thin-page issues
- Selected CWV improvements
- Technical checks after major changes
Priority / Advanced
- Everything in Growth
- Larger sitewide cleanup projects
- Development-intensive performance fixes
- Complex crawl / indexation issues
- CMS/archive/faceted issues where applicable
- Larger duplicate-content cleanup
- Advanced schema where strategically relevant
- Higher implementation capacity
Indexation / crawl management
Core
- Search Console coverage monitoring
- Sitemap checks
- Priority-page indexation checks
- Obvious exclusions investigated
Ongoing
- Everything in Starter
- Checks after new content/site changes
- Wider crawl/index review
- Deeper exclusion investigation
Expanded
- Everything in Growth
- Larger indexation audits
- Complex duplicate/index-bloat issues
- Broader CMS/archive management
Schema / structured data
Correct where applicable
Correct where applicable
Correct where applicable
Core Web Vitals / performance
Monitor + Fix
- CWV monitored
- Major issues flagged
- Straightforward image/page fixes
Optimization
- Everything in Starter
- Priority landing-page performance work
- Load-time/layout-shift investigation
- More implementation time
Remediation
- Everything in Growth
- Template/site-level work
- More development-intensive remediation
- Recurring review across major page groups
Mobile SEO
Included
Included
Included
XML sitemap / robots.txt
Checked + corrected
Checked + corrected
Checked + corrected
Canonical management
Correct where relevant
Correct where relevant
Correct where relevant
Local SEO & Google Business Profile
Google Business Profile
Core
- Full initial audit and correction
- Categories/services/products reviewed
- Description, hours and links optimized
- Core local relevance reviewed
- Major profile issues corrected
- Ongoing accuracy monitoring
Growth
- Everything in Starter
- Monthly competitor GBP comparison
- Up to 2 strategic GBP posts / month
- Ongoing service/category opportunity review
- Review acquisition monitoring
- Expanded local query/rank-grid tracking
Expansion
- Everything in Growth
- Up to 4 strategic GBP posts / month
- Broader service-area / multi-market analysis
- Larger local keyword/grid set
- More frequent competitor analysis
- Deeper review-gap analysis
Local SEO / citations
Core
- NAP audit
- Major incorrect listings corrected where accessible
- Important citation opportunities identified
Active
- Everything in Starter
- Ongoing citation acquisition
- Local/industry directory opportunities
- Citation cleanup
- Competitor citation-gap research
Expanded
- Everything in Growth
- Broader citation opportunity pool
- More markets/locations where relevant
- Association/community/industry opportunities
- Ongoing citation-gap analysis
Review strategy
Setup + guidance
Monitoring + optimization
Competitive review strategy
Local rank-grid tracking
Core terms
Expanded terms
Multiple terms / areas
Authority & off-page SEO
Backlink / authority work
Opportunistic
- Backlink profile monitored
- Obvious quality opportunities pursued
- No fixed monthly outreach campaign
Active
- Everything in Starter
- Monthly link prospecting
- Competitor backlink-gap research
- Selected outreach
- Local/industry opportunities
- Unlinked mentions when available
Priority
- Everything in Growth
- Larger prospecting pool
- More outreach
- Higher-effort authority placements
- Digital PR / mention opportunities
- Stronger competitor-gap campaign
Competitor backlink analysis
Periodic
Selected gaps
Ongoing
Unlinked brand mentions
Opportunistic
When identified
Regular monitoring
Digital PR / mentions
Opportunistic
Opportunistic
Actively researched
AI search / GEO
AI / GEO visibility
Baseline
- Baseline AI visibility checks
- Business/entity consistency
- Worked pages structured clearly for machine understanding
- Bing Webmaster monitoring
Active
- Everything in Starter
- Selected commercial AI prompts tracked
- Brand/citation monitoring
- AI-query content gaps identified
- Pages improved for answer-style queries
Expanded
- Everything in Growth
- Larger query/prompt set
- Competitor AI visibility comparison
- Recurring citation-source research
- Broader entity/topic coverage
- AI visibility incorporated into content planning
AI citations / mentions
Periodic checks
Selected query tracking
Larger tracked query set
Bing Webmaster Tools
Setup + monitor
Setup + monitor
Setup + monitor
CRO, analytics & reporting
Conversion optimization
Core
- Obvious CTA/form/usability issues corrected on worked pages
- Organic conversion performance monitored where available
Active
- Everything in Starter
- Approx. 1 meaningful CRO improvement / month when opportunities exist
- Priority landing-page UX analysis
- Organic conversion-rate monitoring
Ongoing
- Everything in Growth
- Multiple pages/funnel points examined
- Recurring CRO iteration
- Deeper lead-path analysis
- Larger implementation capacity
GA4
Setup / verify + monitor
Setup / verify + monitor
Setup / verify + monitor
Google Search Console
Setup / verify + monitor
Setup / verify + monitor
Setup / verify + monitor
Organic lead tracking
Included where available
Included
Included
Call tracking
Where client stack supports it
Where client stack supports it
Where client stack supports it
Monthly performance report
Included
Included
Included
Work-completed log
Included
Included
Included
Next-month priorities
Included
Included
Included