Increase in Organic Views
GutterXperts Regina is a locally-owned exterior home services company specializing in eavestrough installation and repair, siding, soffit and fascia, custom cladding, and roofing. Serving Regina and surrounding areas, they've built a reputation for quality workmanship, flexible scheduling, and a 5-year workmanship warranty backed by full liability and WCB coverage.
By mid-2024, the business had steady demand from word-of-mouth and local referrals—but their website wasn't pulling its weight. Despite operating in a less competitive local market, the site had accumulated technical issues, weak internal structure, and unclear service paths that limited search visibility and made it difficult for potential customers to understand what the company offered or how to get started. The website existed, but it wasn't generating leads.
GutterXperts Regina was already operating with an existing website, but it wasn’t generating meaningful leads from Google.
The site had accumulated technical issues over time, weak internal structure, and unclear service paths — all of which limited search visibility and user trust. Despite being in a less competitive local market, the website wasn’t capitalizing on that advantage.
The goal was clear: turn the website into a consistent lead-generation asset, not just an online brochure.
We kept the visual identity familiar while rebuilding the foundation underneath.
The focus was usability, clarity, and performance — especially on mobile, where most local service traffic originates.
Key improvements:
The result was a faster, cleaner site that users — and search engines — could understand instantly.
SEO was treated as a system, not a checklist.
We built a strong internal framework that allowed the site to grow organically over time while capturing high-intent local searches immediately.
What we implemented:
For local service businesses, ranking isn’t enough — pages need to convert once traffic arrives. SEO and UX were built together, not in isolation.
