GutterXperts Regina was already operating with an existing website, but it wasn’t generating meaningful leads from Google.
The site had accumulated technical issues over time, weak internal structure, and unclear service paths — all of which limited search visibility and user trust. Despite being in a less competitive local market, the website wasn’t capitalizing on that advantage.
The goal was clear: turn the website into a consistent lead-generation asset, not just an online brochure.
Increase in Organic Views
Lorem ipsum dolor sit amet consectetur adipiscing.
We kept the visual identity familiar while rebuilding the foundation underneath.
The focus was usability, clarity, and performance — especially on mobile, where most local service traffic originates.
Key improvements:
The result was a faster, cleaner site that users — and search engines — could understand instantly.
SEO was treated as a system, not a checklist.
We built a strong internal framework that allowed the site to grow organically over time while capturing high-intent local searches immediately.
What we implemented:
For local service businesses, ranking isn’t enough — pages need to convert once traffic arrives. SEO and UX were built together, not in isolation.
