SRS Truthseeking commission
The UN sub-commission in Ethiopia needed a robust, user-friendly digital presence to document human rights abuses by the former regime, amplify awareness, and secure international support. This website needed to organize sensitive content effectively, appeal to a broad audience, and present data with credibility. By creating a clear and structured platform, our goal was to ensure their mission was accessible, transparent, and positioned to attract crucial funding and resources.
Increase in Organic Views
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We created a cohesive, mobile-first website, designed to meet the unique needs of this critical commission. With an emphasis on clarity and accessibility, we refined their branding and designed a site that prioritized intuitive navigation. This simplicity made it easier for audiences—from international policymakers to the public—to access case files and updates, while the responsive design ensured reach across all devices. Every element was chosen to inspire trust and streamline information, providing a powerful tool to support future accountability.
Our approach focused on tailored SEO to ensure the commission’s work reached an international audience. We strategically integrated key terms like “human rights violations Ethiopia,” “UN human rights accountability,” and “justice for atrocities.” While we balanced SEO with sensitivity, the design also integrated social sharing functions, allowing content to reach further while fostering global awareness and advocacy. This digital presence now empowers the commission to raise crucial funds, secure resources, and support their commitment to justice on an international stage.
