Increase in Organic Views
MBF Fitness Studio is a Regina-based boxing and fitness studio specializing in one-on-one and small group training. Known for their high-energy coaching style and results-driven approach, they'd built a loyal community primarily through Instagram and word-of-mouth.
By early 2024, the studio had consistent demand—but no website to support it. Potential clients coming from social media had no way to learn more, compare services, or book sessions without direct messaging. As interest grew, the lack of a digital hub was becoming a bottleneck for growth and credibility.
MBF Fitness Studio relied almost entirely on social media to generate interest and leads.
There was no central website to capture demand, answer questions, or convert visitors who were already considering training. Potential clients coming from Instagram and Facebook had nowhere to go beyond DMs, which limited credibility and made it harder to close higher-intent prospects—especially on mobile.
The goal was to create a focused digital hub that supported social traffic, streamlined bookings, and positioned the brand as a professional fitness studio.
The site was designed with one priority: make it easy for visitors to book.
We worked from existing branding and social assets to create a clean, focused layout that emphasized clarity, trust, and speed—especially on mobile.
Key improvements included:
The result is a site that supports how people actually discover and choose personal trainers today.
While SEO was not the primary driver at launch, the site was built with long-term growth in mind.
We implemented clean site structure, proper heading hierarchy, and local optimization fundamentals so the website could begin building authority over time. This ensures the site can support future SEO campaigns without needing to be rebuilt.
By combining strong technical foundations with conversion-focused design, the site is positioned to scale beyond social traffic when needed.
