Robin College (formerly Bredin College) is a career-focused private vocational institution with three campuses across Alberta—Edmonton, Spruce Grove, and Red Deer. For over 10 years, the college has provided practical diploma and certificate programs in business, healthcare, and technology, including Medical Office Assistant, Legal Assistant, Accounting and Payroll Administration, Community Support Worker, Business Administration, Office Assistant, and Early Learning and Child Care. With flexible in-person, virtual, and self-paced learning options, Robin College serves domestic and international students seeking job-ready training that can be completed in 6-12 months.

By mid-2024, Robin College had a solid reputation and consistent enrollment—but their website had become a critical liability. The previous agency had built the site, but communication had broken down, updates weren't being made, and technical issues were piling up. When Robin College attempted to regain control of their digital assets, the agency refused to transfer ownership despite contractual agreements, forcing the college into a legal dispute. The website remained inaccessible, outdated, and underperforming while the college was locked out of making necessary changes. Without full ownership, clear communication, or reliable support, Robin College couldn't update program information, improve SEO performance, or respond to student inquiries effectively—limiting enrollment growth and damaging their digital credibility.

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Robin College needed more than a website redesign—they needed to regain control of their digital presence and establish a sustainable, responsive web management system.

The situation presented several urgent problems:

• No ownership or access — The college was locked out of their own website due to an agency dispute, unable to make updates or changes
• Broken communication — Previous agency was unresponsive, leaving critical updates delayed or ignored entirely
• Technical issues accumulating — Site performance, broken links, outdated content, and SEO problems were compounding without resolution
• Legal complications — Contractual disputes over digital asset ownership created uncertainty and risk
• Student experience suffering — Prospective students encountered outdated program information, slow load times, and broken inquiry forms
• No reliable support system — The college had no guarantee of timely updates or ongoing maintenance

Beyond the immediate crisis, Robin College needed a long-term partner who would:

• Provide full ownership and control of all digital assets
• Guarantee fast, reliable communication and updates (24-48 hour turnaround)
• Implement ongoing maintenance to prevent future technical issues
• Improve SEO performance to capture high-intent program searches across Alberta
• Build trust through transparency and contractual clarity

Without these elements, the college risked continued enrollment friction, lost leads, and ongoing operational disruption.

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