Doubling Local Service Leads with SEO, Google Ads, and Local Services Ads

How a local window cleaning company turned an underperforming website into a predictable lead engine
As of:
Challenge

Planet Window Cleaning already offered reliable services and had an online presence, but their website was not generating enough inbound leads to support consistent growth.

The business struggled with limited visibility in local search results, no cohesive local SEO strategy, and paid advertising efforts that lacked structure and scalability. As a result, demand fluctuated heavily with seasonality, and new customer acquisition relied too much on word-of-mouth rather than search-driven intent.

The core issue wasn’t service quality — it was the absence of a system that could reliably attract and convert high-intent local searchers looking for window cleaning and exterior maintenance services.

73
%

Increase in Organic Views

32M

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Services We Provided

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The Results

The changes below represent measurable business impact, not cosmetic improvements.

73%

Increase in Overall Leads

1.9X

Return on Ad Spend

13%

Increase in Time on Page
Solution
Web Design & Development

To support increased lead generation, the website was refined to remove friction and guide visitors toward clear next steps.

We focused on:

  • Restructuring service pages to align with local search intent
  • Clarifying messaging to immediately communicate services and coverage areas
  • Improving mobile usability for on-the-go local searches
  • Enhancing performance and page speed to reduce abandonment

These updates ensured that traffic generated through SEO and paid ads landed on pages designed to convert interest into inquiries, rather than leaking potential leads.

Search Engine Optimization

SEO was built as the long-term foundation for sustainable lead growth.

Our approach included:

  • Optimizing on-page structure for clearer indexing and relevance
  • Targeting service-based keywords such as window cleaning Regina and gutter cleaning Regina
  • Strengthening internal linking between related service pages to reinforce topical authority
  • Improving Core Web Vitals to support both rankings and user experience

This ensured the site attracted high-intent local traffic, not just impressions — supporting consistent lead flow even outside peak seasons.

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